Lion of Sahara Range Re-branded as Fruit for Life

by / Monday, 09 March 2009 / Published in News

FMP Marketing’s Lion of Sahara dried fruit range has now been transitioned over to our new brand Fruit for Life.

The transition began at the beginning of 2008 when Fruit for Life acted as a sub-brand to Lion of Sahara. Eventually the time came to fully launch Fruit for Life and the change has been well received by our customers.

CEO Geoff Prichard said, “It was time to move with the times as far as our dried fruit range was concerned. Fruit for Life really captures what this range is all about, healthy snacking alternatives made with a variety of fantastic fruits from around the world.”

You can find the Fruit for Life range in the dried fruit and baking section of Coles and Woolworths and at many independent grocers.